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Fast Company: What Can CEOs Learn from Gracie Jiu-

August 29, 2011

The following article was written by Shawn Parr for

Gracie Jiu-Jitsu is the Nike of self-defense. It has reached a level of notoriety as the most effective, fastest growing form of self-defense that people are learning to confidently protect themselves. Executives are starting to reference Jiu-Jitsu moves in business conversations and it's not because they're practicing the art. Gracie Jiu-Jitsu is the titanium standard, built on a foundation of effectiveness, confidence, humility and a world-class teaching methodology. There is much CEO's can learn from the Gracies.

I recently spoke with Rener Gracie, a third generation master of Gracie Jiu-Jitsu, about what CEOs can learn. In 2008, Rener and his brother, Ryron, were entrusted with the task of making Gracie Jiu-Jitsu easy to learn in every country of the more.